Event Messaging Best Practices

How FanAppEvents Messaging Tool is changing the game for tournaments and leagues.

A growing number of tournament and league directors are touting FanAppEvents Messaging Platform as their secret weapon to running an efficient and engaging event. From communicating with coaches to generating revenue, from messaging event staff to updating fans, this intuitive tool is one of the most valued and versatile features. 

To help you get the most of our Messaging Platform, we’ve outlined some best practices you can adopt today. Below are 12 different messages you can send before the event, during the event and after the event. Then, discover how this tool will help you generate revenue and manage event staff.

BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
  • WELCOMING MESSAGE:

    Audience: Event followers, team coaches, players
    Message: “3 Days until the tournament. It’s going to be a great event!”

  • LAST MINUTE CHANGES:

    Audience: Team followers
    Message: “[COURT CHANGE] Red Bandits and Wheaton Warriors, your game is moved to Court 4. Report to Court 4 at 5PM.”
    Message: “[GAME DELAY] Denver Nuggets and Chicago Bulls, your game is delayed 20 minutes. Your new start time is 10:30AM.”

  • THANK YOU MESSAGE:

    Audience: Event followers
    Message: “Congratulations to all our participants and fans for a great weekend!”

  • TOURNAMENT UPDATES:

    Audience: Event followers
    Message: “The schedule is now available in the app! Find out when your team plays!”
    *Personalized Tournament Update Options:
    “Coaches, the tournament schedule is available in the app. Encourage your team and fans to download the app for all the tournament updates.

  • TEAM SHOUT-OUTS:

    Audience: Team Followers,Event followers
    Message: “Congratulations to the LA Kings on winning the 5th Grade Division Title!”
    Audience: Team followers
    Message: “Congratulations on advancing the third round of bracket play!”

  • CONGRATULATOINS MESSAGE:

    Audience: Team followers
    Message: “Congratulations to all our participants and fans for a great weekend!”

  • COMMUNICATE WITH COACHES:

    Audience: Coaches
    Message: “Coaches, please remember to check in your team before noon tomorrow at the South Field. Directions available in the app.”

  • BRACKET STANDINGS AND UPDATES:

    Audience: Team Followers, Division followers
    Message: “Congrats on a great round of pool play! The brackets are now available in the app!”
    Audience: Event followers
    Message: “Join us under the bright lights. The championship game begins at 5 between R and B.”
    Audience: Division followers
    Message: “Lace up your skates, 8th Graders! We’re beginning the quarter-final games at 4pm.”

  • ADVERTISE FUTURE EVENTS:

    Audience: Coaches
    Message: “Coaches, thanks for a successful weekend. Sign up for our December tournament before Nov. 11 and save 20% off registration with the coupon code ‘FALL20’.”

  • EVENT LOGISTICS:

    Audience: Event followers
    Message: “Reminder. Tomorrow beginning at 9, we provide a bi-hourly shuttle to the event from the following hotels: Marriott, Holiday Inn, Motel 8.”

  • SAFETY ALERTS:

    Audience: Event Followers
    Message: “Jen Dome, please come to the ticket table to collect something from lost and found.”

  • ADVERTISE EVENT:

    Audience: Event followers
    Message: “Registration Deadline Extended until Sunday. Encourage your favorite competitor to sign up for the event.”

To further improve your tournament or league, you can use the Messaging Platform to boost event revenue and improve your staff management. Below are several message ideas you can use to accomplish each of these goals.

Please, comment to tell us how well each of these messages worked for your event! Which messages worked best? What messages did you send that we haven’t listed?

We love your feedback!